Strategic Management

## Course Details

**Unit 1: Introduction to Strategic Management (8 LHs)**
Strategic decision-making, Strategic direction: vision, mission, corporate values.

**Unit 2: Environmental Analysis (8 LHs)**
PESTLE analysis, scenario planning, SWOT analysis.

**Unit 3: Internal Analysis and Competitive Advantage (8 LHs)**
Resource-based view (RBV), value chain analysis.

**Unit 4: Strategy Formulation and Choice (14 LHs)**
Strategic alternatives, Porter’s competitive strategy, BCG matrix.

**Unit 5: Strategy Implementation (6 LHs)**
Resource allocation, strategic leadership, Managing innovation.

**Unit 6: Strategic Evaluation and Control (4 LHs)**
Balanced scorecard, Performance measurement.