MICE Tourism

## Course Details (TTM 353: MICE Tourism)

**Unit 1: Introduction to business events (10 LHs)**
Meetings, Incentives, Conventions, Exhibitions (MICE).

**Unit 2: Venues for business events (6 LHs)**
Hotels, Convention Centers, Cruise Ships.

**Unit 3: Incentive travel (4 LHs)**
Motivation, value of incentive travel, Designing programmes.

**Unit 4: Exhibitions (4 LHs)**
B2B, B2C, Consolidation Shows, Key Players.

**Unit 5: Planning and Producing Events (10 LHs)**
SMART objectives, Logistics, Budgetary concern.

**Unit 6: DMO vs DMC (8 LHs)**
Roles & Functions of DMOs and DMCs.

**Unit 7: Ethics and Sustainable practices (6 LHs)**
Green practices: economic, social, triple bottom line.